Privacy Notice

Last updated: December 2025

1. Introduction

ALPHA PRIME SERVICES LTD ("we", "us", "our") is committed to protecting your privacy. This Privacy Notice explains how we collect, use, and protect your personal information when you use our website and services.

2. Data Controller

ALPHA PRIME SERVICES LTD
Company number: 16930057
Registered office: 61 Bridge Street, Kington, HR5 3DJ, United Kingdom
Email: [email protected]

3. What Information We Collect

We collect information you provide directly to us, including:

  • Name and contact details (email, phone, company name)
  • Information about your enquiry or service request
  • Messages and communications you send us
  • Technical information (IP address, browser type, pages visited)
  • Cookies and similar tracking technologies

4. How We Use Your Information

We use your information for:

  • Responding to your enquiries and providing services
  • Delivering agreed deliverables and managing engagements
  • Record-keeping and contract administration
  • Improving our website and services
  • Complying with legal obligations

5. Legal Basis

We process your personal information on the following legal bases:

  • Legitimate interests: to operate our business and respond to enquiries
  • Contract: to enter into and perform agreements with you
  • Legal obligation: to comply with UK law and regulations

6. Data Sharing

We may share your information with:

  • Service providers (hosting, email, form management)
  • Third parties as required by law
  • Other parties where you have given consent

We do not sell or rent your personal information to third parties.

7. Data Retention

We retain your information for as long as necessary to fulfil the purposes for which it was collected, typically:

  • Enquiry information: up to 24 months
  • Service delivery records: for the duration of the engagement plus 6 years (for accounting/tax purposes)
  • Technical logs: up to 90 days

8. Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request erasure of your information
  • Restrict processing of your information
  • Object to processing
  • Request data portability
  • Withdraw consent at any time

To exercise these rights, contact us at [email protected].

9. Security

We implement reasonable security measures to protect your personal information. However, no method of transmission over the Internet is 100% secure.

10. Complaints

If you believe we have not complied with data protection laws, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

11. Changes to This Notice

We may update this Privacy Notice from time to time. The latest version will be posted on this page with an updated "Last updated" date.

12. Contact Us

For questions about this Privacy Notice, please contact:
Email: [email protected]
Business hours: Monday–Friday, 9:00 AM–6:00 PM (UK time)

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